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About AIOS
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AIOS is building the world’s first full-stack AI doctor.
We’re at $450M ARR, growing from $7M/yr in April 2025. We’re faithfully serving 200k/mo patients via Bolt Pharmacy, our main UK brand. We’ve just launched Bolt Med, our international brand. We’re profitable.
Our strategy exists at the intersection of two strong theses:
1. The AI doctor that wins will get to escape velocity using GLP-1s, the fastest growing consumer product in history.
2. The $2T European healthcare market is overlooked by the most talented builders.
Our master plan:
* Step 0 → $100M/yr by end of 2025: We went from $10M to $100M in 6 months serving the UK GLP-1 market.
* Step 1 → $1B ARR by end of 2026: Since April 2025 we've grown from 3k to 200k UK active GLP-1 patients. We’ll continue this growth curve to hit $1B ARR.
* Step 2 → $10B ARR by end of 2028: Blitzscale Europe. We’ll be Europe’s largest GLP-1 provider.
* Step 3 → $100B/yr by end of 2030: Get regulatory approval across Europe for our Full Autonomous Prescribing (FAP) system. Win contracts at scale with European payers to mass replace human labor. We’ll be the dominant full-stack AI doctor in Europe.
* Step 4 → $1T/yr by end of 2035: With one line of code and zero human time, you can use AIOS to treat any patient globally with any medication.
In so doing, we’ll become the world’s first trillion-dollar healthcare company.
We’re a young, founder-led company. This is still Day 1 and all our work is ahead of us.
You can read more about working with us here: [Working at AIOS](https://app.notion.com/p/Working-at-AIOS-5b5c0a584af44de7…)
Being a Creative Strategist at AIOS
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We’re building a world-class team.
As Creative Strategist at AIOS, your fundamental role is to find the ideas that sell, and turn them into ads that carry serious spend.
Paid growth only scales as fast as we have ads that can hold spend. You’re the person who makes those ads.
You’re an angle machine. You see what others miss, take a fatigued winner and come back with five new directions, and keep the account full of bold, net-new concepts for cold traffic. You speak direct response natively: awareness levels, market sophistication, hook, lead, mechanism, proof, offer. And you’re a storyteller who holds attention long after the hook.
You hunt formats. A lot of the alpha right now is in finding formats other brands haven’t saturated yet, and capturing attention while audiences still react with curiosity, not fatigue. You relentlessly spy on and dream up new ones, and you get them to market first.
You own your ideas end to end. You write the hook, the lead and the script, then get them to finished assets. Ideally you produce them yourself with video APIs and AI editing. If you’re a pure strategist who works with an editor, that works too, and you’ll be paired with an AI-native one.
You live in the data. Hook rate, hold rate, CTR, CPA and ROAS tell you what to kill, what to scale and what to make next. When the numbers say your favorite concept isn’t working, you cut it and move on.
Great performance in this role means your creatives are the ones carrying the account’s spend. Your pay is tied directly to that, so if you make winners, you get really rich.
This is a full-time, fully remote role, and you’ll work mostly async in the timezone of your choice — as long as you’re around until midday Pacific Time every weekday. You’ll have flex in your calendar for kids if you have them — many of our team have kids so we’re kid-friendly.
This is a senior IC role, and it can be contractor or employee. We’re hiring more than one creative strategist. You’ll report directly to our Head of Growth, [David Charles](https://www.linkedin.com/in/david-charles-mood/). We’re intense, so you’ll also be intense.
You’ll also work closely with our Head of Performance, [Dave Lane](https://www.linkedin.com/in/digital-dl/), and [Jake Antifaev](https://www.linkedin.com/in/jakeantifaev/).
Key responsibilities
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* `Angle development`: You generate new angles, hooks, offers and storylines grounded in customer research and competitor teardowns, mapped to awareness level and market sophistication. This is the core of the seat.
* `Hooks, leads & scripts`: You write the copy yourself: hooks, leads, scripts and advertorials that carry a mechanism and convert. Mostly short-form in-feed video, plus statics and UGC.
* `Refresh what’s working`: You take existing winners and fatigued scripts and spin out new angles, hooks, leads and cuts, so proven concepts keep compounding.
* `Format hunting`: You relentlessly spy on and dream up new formats (natives, yappers, yappers + b-roll, song, drama, whiteboard, comedy and whatever comes next) and bring them to market before they’re saturated.
* `AI production`: You get concepts to finished assets, ideally yourself with video APIs and AI editing, or by directing an AI-native video editor. You own the quality of what ships.
* `Data-driven iteration`: You read CTR, hook rate, hold rate, thumbstop, CPA and ROAS and turn them into the next round of tests. Kill losers fast, double down on winners.
* `Market research`: You live in the Meta Ad Library and in the ecom creative community on X, tracking the DR brands breaking out right now and breaking down why their ads work at a structural level.
* `Build the playbook`: You build the swipe files, hook libraries, prompts and SOPs the rest of the team scales against.
KPIs
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* Primary KPI: `New ads holding $10k+/day in spend`. Current: \[TBD\]. Target / Base / Stretch: \[TBD\].
* Secondary KPI: `Share of total ad spend running on your creatives`. Current: \[TBD\]. Target / Base / Stretch: \[TBD\].
* Tertiary KPI: `Net-new concepts and formats shipped per week`. Current: \[TBD\]. Target / Base / Stretch: \[TBD\].
Need to have
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* `Proven winners`: You’ve personally made ads with real spend behind them: at minimum a portfolio cumulatively spending $10k+/day, and ideally single ads that held $10k+/day on their own. You can prove it with spend data, ad account screenshots or Ad Library links. Being near an account that did isn’t the same thing.
* `Direct-response fluency`: You know awareness levels, market sophistication and hook / lead / mechanism / proof / offer cold, and you can explain out loud why a lead works.
* `Creative first`: Hand you a fatigued winner and you’ll come back with five new directions worth testing, not small variations on the same idea.
* `Storytelling`: You know how to hold attention past the hook and carry a viewer through to the sale.
* `Broad format range`: You’ve made winners across many formats, not just one: natives, yappers, yappers + b-roll, song, drama, whiteboard, comedy and more.
* `AI-pilled`: You use LLMs and AI creative tools every day to ideate, write and produce, and you’re always testing the next one.
* `High ownership`: You take a goal and run with it end to end without being managed. If something’s blocking a launch, you fix it.
* `Bet-maker, not attached`: You’d rather ship ten bold angles where one is a unicorn than ten safe ones. You kill your own concepts without arguing when the data says so.
* `Paid on results`: You want a low base plus a share of the spend your creatives drive, and you’d take that over a comfortable flat salary.
* `Background that produced winners`: Branded (e.g. Thesis, AG1) is fine as long as you made winners. Hybrid (e.g. Dr. Squatch, Everyday Dose) works. Hard-core DR is the strongest fit.
This is a bad fit for you if you can’t show proof of real spend behind ads you personally made, or if you want a salary that pays the same whether you ship five concepts or fifty.
Nice to have
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* `Hard-core DR pedigree`: You’ve worked on DR brands that broke out recently (e.g. Resilia, Bioroot Labs, Elare) and you k