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About The Job
You will responsible for executing direct promotional activities (activations) at various strategic locations aligned with the company’s target market, with the aim of fostering direct consumer interaction, strengthening brand experience, and increasing brand awareness and loyalty.
What will you be doing?
1. Execute brand activation activities —including exhibitions, product sampling, roadshows, and local events—to build a direct connection between the brand and consumers.
2. Manage logistics and equipment requirements for activation activities to ensure smooth and effective execution on-site.
3. Monitor displays, booths, and activation materials to ensure they are set up according to brand guidelines, maintaining visual consistency and a professional image throughout the event.
4. Coordinate with internal teams, event organizers (EO), and external partners to facilitate cross-functional collaboration and ensure optimal activation performance.
5. Collect consumer data, feedback, and insights during activities to provide data-driven input for the development of promotional strategies.
6. Prepare daily and final activity reports, including visual documentation, to support performance monitoring and ensure transparent reporting of the activities.
What do we look for?
1. Minimum Bachelor's Degree in all major, degrees in Communications, Marketing, or Event Management are preferred.
2. Having minimal 3 years experience as Event & Activations Supervisor/Asst Manager, preferably from retail industry.
3. Key Knowledge and Skills: Marketing Promotion Knowledge, Microsoft Excel, Event/Project Management Tools, Knowledge of brand activation techniques and consumer engagement, Ability to persuade others.
About Kawan Lama Group
Established in 1955, Kawan Lama Group is a multi-sector group of companies who are constantly innovating for improving the quality of lives. Manages 28 brand portfolios operating in six different sectors: Commercial & Industrial, Consumer Retail, Food & Beverages, Property & Hospitality, Manufacturing & Engineering, and Commercial Technology. Aiming to be more than family business - but beyond that, we are business for families, we carry the mission to bring values for betterment of lives through business development and continuous growth.