Head of Media

Head of Media
Компания: Flash Talent
Head of Media – Adult / Subscription Business
**Remote | Cyprus preferred | Base Salary + Performance-Based Upside**
Flash Talent is partnering with a fast-growing international subscription business to recruit an experienced **Head of Media** to take ownership of its paid acquisition strategy and global media buying operations.
This is a senior, hands-on leadership role for someone who has successfully scaled significant advertising budgets within restricted or high-risk verticals and knows how to build resilient advertising infrastructure while maintaining profitable growth.
The initial focus will be on Meta, with opportunities to expand into additional acquisition channels as the business scales.
The Role
You will take full ownership of paid traffic, advertising infrastructure, performance and team development, ensuring campaigns deliver sustainable and profitable customer acquisition.
**Key Responsibilities**
* Lead and scale high-volume Meta advertising campaigns across multiple Business Managers and advertising accounts.
* Build, manage and maintain robust advertising infrastructure, including accounts, profiles, pages, payment methods and backup systems.
* Oversee account warm-up, trust building, spend scaling, account recovery and continuity strategies.
* Identify and develop additional acquisition channels, including TikTok, native advertising, adult advertising networks and affiliates.
* Own tracking infrastructure, including trackers, server-side events and postbacks, ensuring accurate performance attribution.
* Monitor key commercial metrics, including cost per first purchase, ROAS, payback periods and 30-day customer value.
* Manage advertising budgets, campaign launches and performance reporting.
* Recruit, manage and develop a team of media buyers as the business grows.
* Work closely with creative teams to develop and optimise performance-driven advertising strategies.
Requirements
We are looking for someone with a proven track record of scaling paid acquisition in restricted or challenging advertising verticals.
**Essential Experience:**
* Previously responsible for at least **$800k per month in Meta advertising spend**, ideally $1M+, within a restricted vertical such as adult, dating, iGaming, FX, nutra or similar.
* Strong experience managing multiple Business Managers and advertising accounts simultaneously.
* Demonstrable experience rebuilding advertising infrastructure following account restrictions or closures without significant disruption to advertising spend.
* Proven ability to scale campaigns profitably, with clear examples of ROAS, customer acquisition costs and payback performance.
* Experience managing at least one additional acquisition channel at scale, such as TikTok, native advertising, adult networks or affiliates.
* Strong understanding of performance tracking, attribution and subscription-based customer acquisition.
**Desirable Experience:**
* Experience building advertising account infrastructure and asset supply networks from scratch.
* Background working with chat-based or subscription funnels (paid traffic → chat → payment).
* Previous experience hiring and managing media buying teams.
* Ability to brief creative teams and leverage AI creative tools to improve campaign performance.
What's on Offer?
* Fully remote working.
* Competitive base salary with additional performance-based upside / revenue share.
* Significant ownership over media strategy, budgets and growth.
* Opportunity to build and lead the media function within a growing international business.
**Location:** Remote – Cyprus-based candidates are particularly welcome.
**Industry:** Adult / Creator Subscription / Performance Marketing.
Please note: This business operates within the adult (18+) industry, and the successful candidate must be comfortable working with adult-content advertising and subscription-based products.