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We are seeking a dynamic and commercially driven Senior Marketing Executive to join a prestigious French luxury fashion house with a strong international presence and heritage in the world of fashion and leather goods.
This role offers an exciting opportunity for a well-rounded marketing professional with 360-degree marketing experience, who is passionate about luxury, fashion, brand storytelling and creating impactful consumer experiences.
Key Responsibilities
* 360° Marketing Campaigns: Plan, develop and execute integrated marketing campaigns across online and offline channels, ensuring consistency with global brand positioning and guidelines.
* Brand & Communications: Drive brand awareness, visibility and engagement through strategic marketing initiatives, PR activities, media collaborations and brand partnerships.
* Digital Marketing: Oversee digital and social media campaigns, content planning, online engagement and performance optimisation.
* Retail & Trade Marketing: Work closely with retail teams to develop in-store activations, visual merchandising initiatives, promotional campaigns and customer engagement activities.
* Events & Activations: Conceptualise and execute brand events, product launches, VIP experiences and other consumer-facing initiatives.
* Media & KOL Engagement: Manage relationships with media, influencers, KOLs and external partners to strengthen brand presence and reach.
* Campaign Management: Coordinate with regional and global teams, agencies and internal stakeholders to ensure seamless campaign execution.
* Budget & Performance: Manage marketing budgets, monitor campaign effectiveness and provide insights and recommendations to improve ROI.
Requirements
* Bachelor's degree in Marketing, Communications, Business or a related discipline.
* Minimum 2–3 years of relevant marketing experience, preferably within luxury, premium fashion, lifestyle or retail brands.
* Strong understanding of 360-degree marketing, encompassing digital, offline, retail and brand communications.
* Experience in managing integrated marketing campaigns, events, partnerships and agency relationships.
* Strong project management, communication and stakeholder management skills.
* Commercially minded, creative and detail-oriented, with the ability to balance brand excellence and business objectives.
* Passion for luxury fashion, consumer trends and delivering elevated brand experiences.
Be part of an internationally recognized luxury fashion house and contribute to shaping meaningful brand experiences while driving business growth in a dynamic retail environment.
Brand identity will be disclosed to shortlisted candidates.