Steam Launch Marketing Lead

Steam Launch Marketing Lead
Wooster Games is hiring a Steam Launch Marketing Lead Heads up: A scam is impersonating Work With Indies. We only email from [контакт скрыт].com. Learn more → Heads up: Scam impersonating Work With Indies. Learn more → Don't forget to join us on for resume and portfolio reviews, community events, pet pics, and new friends! Join us on for career advice, pet pics, and new friends! WORK WITH INDIES beta About Us Blog Newsletter Browse Jobs Post a Job Back to all jobs See all Marketing & Community jobs Wooster Games Apply for this Job Apply for this Job URL copied! No items found. Posted October 20, 2026 Full Time Anywhere Remote Wooster Games makes Animal Company , the best-selling game on Meta Quest in 2025. It is a social survival game built for friends to scream, laugh, and share clips with each other, and it reached the top of the platform with a fraction of a typical marketing budget. Our edge is designing gameplay that spreads on its own. Our next game brings that edge to Steam PC. It is an unannounced multiplayer title, currently in full production. We are a profitable, fully remote, independent studio headquartered in New York City. Full details under NDA during the interview process. Steam Launch Marketing Lead You will own how our next game, an unannounced multiplayer title for Steam PC, finds its audience: the store page, the demo, Steam Next Fest, creator seeding, and launch week. You join as the game moves toward its public debut; at the moment the plan becomes real. This is not a brand or ad-spend job. On Steam, the breakout games are often sold by players and creators, not campaigns. We need the person who makes that kind of attention happen on purpose, then turns it into wishlists and day-one sales. You report to the CEO and work daily with the game's lead. Requirements What you'll do Own the Steam launch plan. Build the timeline from demo to launch: store page live date, demo release, Next Fest entry, creator waves, launch week, first 30 days. Decide the beats, then run them. Run the Steam store page. Capsule, trailer, GIFs, short description, tags. Test what converts and keep iterating with the art team. Build and run creator seeding. Identify the Twitch and YouTube creators whose audiences are the right fit for the game. Pitch them, distribute keys (Keymailer, Lurkit, or similar), manage embargoes, track every video and what it did to wishlists. Make clips happen on purpose. Work with the design team so the game produces shareable moments, then direct the social lead on where to push them and brief creators on what to try. Community Growth. Set the strategy for Discord, Steam hub, and subreddit alongside our community manager who runs them day to day, show up in them yourself, and own the funnel from demo player to playtester to evangelist. Run Steam Next Fest like a launch. Demo live well ahead of the fest, wishlists already climbing, creators lined up for fest week, dev livestreams scheduled. Report in numbers. Weekly wishlist velocity, creator reach, demo installs and retention, conversion at launch. Tell the CEO and the game lead what is working and what to change. What we're looking for Must have: Shipped at least one game on Steam where you owned marketing and can show the wishlist curve and what moved it. Hands-on Steam knowledge: store page optimization, demo timing, Next Fest, featuring, how the discovery algorithm rewards wishlist velocity and launch-week sales. Ran a creator seeding campaign at scale (hundreds of creators, key distribution tooling, embargoes, tracking), not just managed an agency that did. Deep familiarity with multiplayer and co-op games on PC - You can explain, with numbers, how a breakout indie game found its audience on Steam. Short-form instinct. You know what a clip needs to spread on TikTok and YouTube Shorts, and you can brief an editor or cut one yourself. Flexible between leading and doing: marketing strategy, execution, and reporting, with a small team and contractors, and you still hands-on where it counts Nice to have: Time at an indie publisher or an indie-focused marketing agency. Built a Discord community from zero to tens of thousands. Enough game sense to push back on design when a mechanic will not clip well. Existing relationships with streamers and content creators in PC gaming. Experience with Early Access launches and post-launch update marketing. Logistics: Location: Remote Type: Full-time / or 6-month contract through launch is possible. About Wooster Games We are the Creators of Animal Company — the gyatt-powered social chaos machine and #1 Bestseller on Meta Quest in 2025. If you've ever dreamed of playing as a thick-cheeked animal, throwing hands with monsters, and securing big loot to craft cool inventions, you're in the right place. We're a team of passionate game developers building games we want to play: fun, social, and shareable across platforms: VR, PC, Mobile, Console. Our team is global but we have a small home base in Brooklyn NYC where we meet up every 3-6 months to have fun & vibe on the next big ideas that make players laugh, scream, meme, and occasionally flip the desk. We hope what we build will inspire the next gen of players, content creators, artists, and game developers. Featured Game Animal Company is a free multiplayer social VR survival game on Meta Quest, where monsters, gadgets, and chaos with friends collide. With weekly updates, there’s always something new to explore, unlock, or break. Apply for this Job Apply for this Job URL copied! Click the Apply button to auto-fill the email address into your email program or right-click and "Copy Email Address" to paste on your own. Learn With Wooster Games No items found. More Jobs at Wooster Games Wooster Games is hiring a Social Media Specialist to work from Anywhere Social Media Specialist Wooster Games | Anywhere Learn More Recent Marketing, PR, & Community jobs Albedo Informatics is hiring a Graphic Designer to join their team in Toronto, ON Graphic Designer Albedo Informatics | Toronto, ON Learn More Alibi Games is hiring a Head of Marketing to join their team in London, UK Head of Marketing Alibi Games | London, UK Learn More 3Guns is hiring a Social Media Manager & Content Creator to work from Anywhere Social Media Manager & Content Creator 3Guns | Anywhere Learn More Extropia Labs is hiring a Marketing & Influencer Partnerships to work from Anywhere Marketing & Influencer Partnerships Extropia Labs | Anywhere Learn More Stencil VR is hiring a Growth & Creator Partnerships Lead to work from Anywhere Growth & Creator Partnerships Lead Stencil VR | Anywhere Learn More Job Hunting Tips & Tricks This Resume Landed an Interview at Amazon in <24 Hours How do you write a resume that stands out from the crowd and gets the attention of hiring managers? Here's an approach that has consistently worked for me. Nathan Bosia People Person Read more Cover Letters, Love ‘em or Leave ‘em? A job posting is an expression of pain. They have specific gaps they’re looking to fill. Your job is to communicate you understand their pain and can alleviate their suffering. Jean Leggett Career Strategist & Leadership Coach Read more Should you customize every one of your job applications? With more people applying for even fewer jobs, roles are being filled faster than ever. Which makes it that much more important to customize your resumes and cover letters. Nathan Bosia People Person Read more A Rejection Letter: Giving Feedback to Every Applicant What's it like reviewing and responding to 118 job applications? A little like this. Plus some tips and tricks to improve your next application from the POV of a hiring manager. Nathan Bosia People Person Read more Next Indie games are cool. So are the people that make them. Make cool games. Be cool people. Work With Indies. Thank you for joining! New issues are sent every Wednesday! Oops! Something went wrong. Please try again. *Sign up to receive a weekly