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Our client looking for a dynamic and result-oriented Brand Manager to drive brand strategy, marketing initiatives and business growth. The individual will be responsible for developing and executing brand plans, strengthening brand positioning, driving consumer engagement and ensuring consistent brand communication across channels.
Key Responsibilities
* Brand Strategy & Planning: Develop and execute annual brand plans and marketing strategies aligned with overall business objectives.
* Brand Building: Drive brand positioning, communication strategy and initiatives to strengthen brand awareness, consideration and equity.
* Campaign Management: Plan and execute integrated marketing campaigns across digital, social media, print, TV and other relevant platforms.
* Consumer Insights: Understand consumer behaviour, market trends and competitive landscape to identify growth opportunities and translate insights into actionable strategies.
* Product & Innovation: Work closely with R&D, sales and product teams on new product launches, packaging innovations, product positioning and portfolio development.
* Digital Marketing: Drive digital-first initiatives, social media campaigns, influencer partnerships and performance-led marketing activities.
* Agency Management: Manage creative, media, digital and research agencies to ensure effective campaign execution and brand consistency.
* Business Performance: Track brand performance through key metrics such as market share, sales growth, brand awareness and campaign ROI.
* Cross-functional Collaboration: Work closely with sales, trade marketing, category, supply chain and finance teams to ensure effective execution of brand initiatives.
* Budget Management: Manage brand budgets, marketing spends and campaign effectiveness to maximise return on investment.
Desired Candidate Profile
* MBA in Marketing from a reputed institute.
* 3–6 years of experience in brand management within the FMCG industry.
* Strong understanding of brand building, consumer marketing and integrated marketing campaigns.
* Experience in managing product launches, marketing campaigns and brand communication.
* Good understanding of digital marketing, social media and consumer engagement platforms.
* Strong analytical skills with the ability to interpret market data and consumer insights.