Текст заказа
Growth Marketing Specialist
Hybrid in BGC Taguig (3 days onsite and 2 days WFH)
Earn up to 50k monthly
Work Experience
* 1–3 years of relevant experience in channel marketing, growth marketing, campaign management, or digital marketing, preferably within the technology, telecommunications, e-commerce, or app-based industries.
* Demonstrated experience in coordinating and executing integrated marketing campaigns aimed at driving user acquisition, product and feature adoption, customer engagement, consideration, conversion, and retention.
* Hands-on experience supporting digital and app-based marketing initiatives, including feature launches, in-app communications, push notifications, and digital channel integrations.
* Experience coordinating cross-functional initiatives and collaborating with teams such as Product Experience, Customer Experience, Growth, Brand, and Marketing Communications.
* Exposure to campaign performance monitoring, reporting, and post-campaign analysis, with the ability to translate results into actionable insights and recommendations.
Knowledge, Skills & Competencies
* Strong understanding of digital marketing channels, campaign management processes, and go-to-market (GTM) execution, from campaign briefing and content development to approval, deployment, and performance monitoring.
* Familiarity with mobile app ecosystems, customer journeys, user funnels, and digital product or feature adoption strategies.
* Proficiency in tracking, consolidating, and analyzing campaign performance metrics using Microsoft Excel, Google Sheets, Google Analytics, or dashboard and reporting tools such as Looker or Tableau.
* Strong project coordination and organizational skills, with the ability to manage multiple campaign deliverables, timelines, creative briefs, and stakeholder dependencies simultaneously.
* Effective written and verbal communication skills, with the ability to coordinate across internal stakeholders, including Product Experience, Brand, Marketing Communications, and external agency partners.
* Detail-oriented, proactive, and adaptable, with the ability to work in a fast-paced, cross-functional environment.
* Strong analytical and problem-solving skills, with a results-oriented mindset and an interest in identifying opportunities to improve campaign effectiveness and channel performance.
Education
* Bachelor's degree in Marketing, Communications, Business Administration, Industrial Engineering, Information Systems, or any related field.