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LBC Mortgage is a growing mortgage lending company focused on providing tailored financing solutions to clients across the United States.
We are looking for an experienced PPC Specialist with a strong background in the mortgage industry to join our marketing team. The ideal candidate has hands-on experience managing paid advertising campaigns for mortgage products, understands the U.S. mortgage market, and knows how to generate high-quality leads while optimizing advertising performance.
Important: Previous experience in the mortgage industry is required.
Responsibilities
* Develop, launch, and manage PPC campaigns across Google Ads, Meta Ads, and other relevant advertising platforms
* Create and implement paid advertising strategies to generate high-quality mortgage leads
* Conduct keyword research, audience targeting, and competitor analysis within the mortgage and lending industry
* Manage advertising budgets and optimize campaigns to improve CPL, CPA, conversion rates, and overall ROI
* Create and optimize ad copy, landing pages, and campaign structures
* Monitor campaign performance and identify opportunities for improvement
* Set up and manage conversion tracking using Google Analytics 4, Google Tag Manager, and other relevant tools
* Conduct A/B testing to improve campaign effectiveness
* Analyze lead quality and collaborate with the sales team to improve lead generation results
* Ensure advertising campaigns comply with applicable mortgage advertising regulations and platform policies
* Prepare regular performance reports and provide actionable recommendations
* Stay up to date with PPC trends, mortgage market developments, and digital advertising best practices
Requirements
* Proven experience as a PPC Specialist or Performance Marketing Specialist in the mortgage industry
* Hands-on experience managing Google Ads and Meta Ads campaigns for mortgage or lending products
* Strong understanding of the U.S. mortgage market, mortgage products, and borrower acquisition strategies
* Experience generating mortgage leads through paid advertising
* Strong analytical skills and the ability to optimize campaigns based on performance data
* Experience with Google Analytics 4, Google Tag Manager, and conversion tracking
* Understanding of advertising compliance requirements within the mortgage and financial services industry
* Ability to work independently, take ownership of campaigns, and bring forward new ideas
* Strong communication and problem-solving skills
What We Offer
* Opportunity to work with a growing U.S. mortgage lending company
* A dynamic and collaborative marketing environment
* The opportunity to take ownership of paid advertising strategies and contribute directly to company growth
* Competitive compensation based on experience
* Remote work flexibility