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Brand Manager
Компания: Dilexa
Город: Istanbul
Dilexa is a strong manufacturing company and brand organization operating in the personal care, hygiene, and cosmetics sectors. With its innovative approach, sustainable growth vision, and broad product portfolio, it aims to create value in both local and global markets.
Under the Dilexa umbrella, the portfolio includes Canped, one of Turkey’s most preferred brands in the adult care category; Canbebe, which maintains a strong position in export markets; ProSafe, an emerging adult care brand; and Windel, which addresses diverse consumer needs.
In addition, the sales and marketing operations of Canan Kozmetik, the owner and manufacturer of the İpek Shampoo brand, are also conducted within Dilexa. This structure creates a strong and integrated value chain across product development, manufacturing, marketing, and sales processes.
**Key Responsibilities**
* Contribute to and lead annual brand strategies, marketing plans, and activation calendars in line with business priorities
* Drive approved marketing plans and monitor performance to identify and capture growth opportunities
* Manage the product lifecycle, innovation pipeline, and new product development (NPD) processes
* Maintain a strategic and close partnership with the manufacturing company teams, ensuring alignment between brand vision and the specific manufacturing/ R&D capabilities of the division and on product readiness, packaging and timing
* Analyze consumer, retail, and competition dynamics to recommend and implement data-driven action plans
* Coordinate activities with internal teams and external partners (Creative, Media and Digital agencies)
* Work closely with Sales and Trade Marketing teams to support field execution and monitor distribution performance
* Drive digital communication initiatives, including social media, websites, and content development
* Track marketing expenditures, manage invoices, and ensure disciplined budget reporting
* Prepare and present regular performance updates and presentations for internal alignment
**Qualifications**
* Bachelor’s degree in Marketing, Business Administration, Economics, or a related field
* 5+ years of hands-on FMCG experience, showcasing a solid track record of driving brand growth and successfully managing end-to-end complex marketing initiatives
* Strong background in brand management, campaign development, and successful launch execution
* Deep understanding of consumer insights, market trends and competitive analysis
* Expertise in digital marketing, social media management and content development
* Commercial mindset with strong analytical, planning and project management skills
* Ability to manage multiple stakeholders, agencies and cross-functional teams
* Proactive, results-oriented, and able to thrive in a fast-paced environment
* Fluent in English (both written and spoken)
* Proficiency in MS Office applications
**What We Offer**
* The opportunity to work across multiple categories in a high-growth environment.
* A "hands-on" role where you can truly make an impact and see the results of your work.
* A collaborative and entrepreneurial culture.