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About The Company
RUF Betten GmbH is one of Germany’s ten best-known home furnishing brands. Our long-standing success is built on a customer-focused business philosophy, distinctive products, reliable processes, and experienced, motivated teams. At our site in Rastatt, Baden-Württemberg, we design, develop, and manufacture stylish upholstered and box-spring beds. As we continue to grow, we are looking for a Digital Marketing Manager to help strengthen our brand and expand our digital reach. We value a collaborative culture with flat hierarchies, attractive compensation, and tailored opportunities for professional development. Our commitment to the future of our employees is reflected in our recognition as an “Employer of the Future” by the German Innovation Institute for Sustainability and Digitalization (DIND).
About The Role
As Digital Marketing Manager, you will develop and deliver marketing and communications initiatives that increase brand awareness, attract new customers, and position RUF Betten products effectively in the market. You will play an important role in supporting our B2B retail partners, improving online product presentation, and identifying opportunities to grow digital sales. Working with internal teams, external agencies, service providers, and retail partners, you will combine creative content development with performance analysis to make our digital marketing activities more effective. This is a full-time position based at our Rastatt location.
Qualifications
* A degree, vocational qualification, or comparable background in marketing, communication design, media design, or a related discipline.
* Professional experience in marketing, digital marketing, or brand management; experience with online sales or e-commerce is an advantage.
* Confident use of Adobe Creative Cloud, particularly Photoshop, Illustrator, and InDesign.
* Knowledge of social media management, Google Ads, SEO and SEA, and web analytics tools such as Google Analytics.
* Experience marketing products digitally and working with B2B retail partners or online retailers is preferred.
* A strong creative sense for design, visual communication, and storytelling.
* Analytical thinking, an organized approach, and the ability to turn performance data into practical improvements.
* Initiative, reliability, and a collaborative working style, with enthusiasm for developing a brand and its digital sales channels.
Responsibilities
* Develop and implement marketing and communications strategies that build the RUF Betten brand, attract customers, and support successful product positioning.
* Coordinate with retail partners on digital content, online placements, and digital marketing activities.
* Plan and deliver online sales initiatives that improve product visibility and sell-through across B2B retail channels.
* Create and produce marketing materials, and develop content marketing ideas, campaigns, posts, reels, and stories.
* Manage and develop organic channels, including Facebook, Instagram, Pinterest, YouTube, Xing, and LinkedIn.
* Coordinate and evaluate social media, SEO, and online campaign activity, using relevant KPIs to identify improvements in reach and performance.
* Support the design and maintenance of the company website and landing pages.
* Improve product listings at retail partners with relevant product copy, photography, video, and other sales-focused content.
* Create, edit, and provide text, image, and video content suited to each audience and channel, working with our agency and in coordination with the team lead.
* Review product performance online, research competitors and market trends, and identify new digital sales opportunities and channels.
Benefits
We offer a varied and responsible role with significant scope to contribute ideas and shape our digital marketing. You will join a medium-sized company with flat hierarchies and short decision-making paths. We support your professional and personal development through targeted training. The position offers long-term security through permanent employment, attractive compensation, vacation and annual special payments, and additional social benefits. Flexible working hours, flexitime, the option to work remotely, and 30 days of annual leave support a balanced working life. Parking is available on site, public transport connections are convenient, and regular team and company events offer opportunities to connect with colleagues.
Equal Opportunity
RUF Betten GmbH is committed to providing a respectful and inclusive workplace. Employment decisions are based on qualifications, experience, and the requirements of the role. We welcome applications from candidates with diverse backgrounds and encourage everyone who meets the position’s requirements to apply.