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Make a Real Difference in a Child's Life.
At Barnardo's, we believe in children – no matter who they are or what they've been through. We work to build stronger families, safer childhoods, and positive futures.
We're looking for a passionate and proactive Regional Marketing Officer to help grow awareness, consideration and enquiries for fostering and adoption across the North and North West of England. This is an exciting opportunity to use your marketing expertise to make a meaningful difference, creating campaigns, content and engagement activity that supports families taking the life-changing step towards fostering or adoption.
The successful candidate will ideally be based in the North of England to support close partnership working with regional fostering and adoption services and to facilitate regular attendance at local meetings and events.
Working as part of our Brand and Marketing and Family Placement team, you'll play a key role in delivering regional and national marketing activity that helps Barnardo's achieve its growth ambitions while keeping children at the heart of everything we do.
What You'll Be Doing as a Regional Marketing Officer:
· As a Regional Marketing Officer, you'll support the delivery of integrated marketing campaigns and local recruitment activity designed to attract, engage and convert prospective foster carers and adopters.
· Supporting the planning and delivery of regional and national fostering and adoption marketing campaigns
· Building strong relationships with operational teams and acting as a key marketing contact for designated regions
· Monitoring enquiry performance, audience behaviour and conversion rates to provide actionable insights
· Identifying and developing local stories that showcase the impact of fostering and adoption
· Managing regional fostering and adoption webpages and social media to ensure content remains accurate, engaging and audience-focused
· Supporting the delivery of online information events and local recruitment initiatives
· Ensuring all activity aligns with Barnardo's brand, safeguarding and compliance standards
This is a varied and collaborative role offering the chance to combine creativity, storytelling, data analysis and community and stakeholder engagement to help transform children's lives.
What We're Looking For in a Regional Marketing Officer:
· Educated in marketing, communications, business development or a related discipline
· Experienced in planning, coordinating and evaluating marketing activity
· Confident in creating high-quality content for different audiences and channels
· Skilled at analysing data and turning insights into clear recommendations and actions
· Experienced in managing social media content and digital communications
· Comfortable working with multiple stakeholders and building strong professional relationships
· Organised and able to manage multiple projects and priorities simultaneously
· A proactive team player who can work independently and take initiative
· Passionate about delivering audience-focused marketing that drives measurable results
Previous experience in Fostering or Adoption is desirable – but if you bring transferable skills, we want to hear from you.