Online Marketing Manager

Online Marketing Manager
Компания: Shopee
Город: São Paulo
**About The Team** Sobre a Shô: Aqui na Shô, acreditamos que cada membro de nossa equipe é fundamental para o nosso sucesso, e que diversidade de perspectivas e vivências são essenciais para movimentar nosso negócio e impulsionar o nosso propósito de mudar o mundo para melhor. Fazer parte do nosso time é a oportunidade de se desenvolver dentro de uma cultura de muita agilidade. Se você ama assumir grandes responsabilidades e fazer o que nunca foi feito, a Shô é seu lugar. Aqui você terá grandes desafios, trabalhará em colaboração com um time diverso e contribuirá para o futuro do e-commerce no Brasil, criamos impacto positivo na vida de milhões de pessoas. **Modelo De Trabalho** Adotamos um modelo de trabalho híbrido, esse modelo permite que as pessoas ajustem seu ambiente de trabalho de acordo com suas necessidades pessoais, ao mesmo tempo em que promove a colaboração e interação no escritório **Missão** Shopee Cross Border is looking for a Growth Marketing Manager to lead user acquisition and retention for the operation, with a primary focus on Argentina and additional coverage of Mexico. This is a strategic, people-management role responsible for driving business growth in an integrated way, balancing investment, efficiency, and return.The professional will lead three teams: Online Marketing, CRM, and Affiliates. They will own budget, results, and channel-level ROI, and will be responsible for developing the people and structure of each team. The role partners closely with the Head of Cross Border Marketing and with functions such as FP&A, Product and Operations. **Job Description** * Lead the team in charge of paid media channels (Google Ads, Facebook Ads, Google Shopping, app install campaigns, user registration, retargeting, etc.); * Define the acquisition strategy by country and channel, balancing scale, CAC, and quality of acquired users; * Guide budget allocation based on ROI, incrementality, and payback analysis by channel; * Identify efficiency and growth opportunities within media investments, including new channels and formats.; * CRM * Lead the CRM team, responsible for communicating with the user base via in-app push notifications, email, and other owned channels; * Design and evolve lifecycle journeys (activation, repurchase, reactivation, and churn prevention) across the full user lifecycle; * Manage voucher and incentive budget, defining segmentation, mechanics, and values with a focus on return and efficiency; * Drive an A/B testing culture (vouchers, messaging, timing, channels), ensuring documented and scalable learnings; * Track churn, retention, purchase frequency, and CRM channel ROI, proposing corrective and optimization actions; * Affiliates Leadership; * Lead the commission-based affiliate program, with the goal of scaling sales without heavy reliance on fixed investment; * Define the strategy for sourcing and managing relationships with creators, KOLs, and UGCs, as well as the commission model and program rules; * Track program performance (GMV, orders, commission cost, ROI) and partner quality, optimizing item mix and incentives views, and financial planning; * People & Stakeholder Management; * Lead, develop, and give feedback to team leads and members, supporting hiring, performance, and career growth; * Align priorities across verticals and markets (Argentina and Mexico), ensuring focus and appropriate allocation of effort; * Communicate results, learnings, and recommendations clearly to leadership and other teams, with data-driven storytelling. **Requirements** Requirements: * Degree in Business Administration, Economics or Engineering. * Prior experience leading teams, including people management and development. * Experience with budget management, channel-level ROI analysis, and data-driven decision making. * Strong analytical and logical reasoning skills, with advanced Excel. * Fluent English (reading, writing, and speaking — regular international meetings). * High sense of ownership, proactivity, and orientation to results. * Strong communication and storytelling skills.