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Are you passionate about building business relationships, developing strategic partnerships, and creating collaborative marketing opportunities?
We are looking for a proactive, creative, and results-driven Partnership Marketing Executive to join our team. The ideal candidate will be responsible for identifying potential partners, developing strategic marketing collaborations, managing partnership initiatives, and driving brand awareness and business growth through mutually beneficial relationships.
Key Responsibilities:
* Identify, research, and develop potential strategic marketing partnerships and business collaborations.
* Build and maintain strong relationships with corporate partners, brands, agencies, vendors, and other stakeholders.
* Develop and execute partnership marketing strategies aligned with business and brand objectives.
* Plan and coordinate joint marketing campaigns, promotional activities, co-branding initiatives, and collaborative events.
* Explore sponsorship opportunities, brand collaborations, and cross-promotional activities.
* Coordinate with internal teams, including brand, digital marketing, sales, and creative departments, to execute partnership initiatives.
* Prepare partnership proposals, presentations, business pitches, and collaboration plans.
* Negotiate partnership terms and coordinate agreements in collaboration with relevant departments.
* Monitor partnership performance and evaluate campaign effectiveness, engagement, and business impact.
* Identify opportunities to expand existing partnerships and develop new revenue-generating collaborations.
* Maintain partnership records, track deliverables, and ensure timely execution of agreed activities.
* Prepare regular partnership performance reports and recommend improvement strategies.
Requirements:
* Bachelor's degree in Marketing, Business Administration, Public Relations, or a related field.
* 1–3 years of relevant experience in partnership marketing, business development, brand collaborations, or marketing.
* Strong understanding of partnership development, relationship management, and marketing strategies.
* Excellent communication, negotiation, and presentation skills.
* Ability to identify business opportunities and develop mutually beneficial partnerships.
* Strong networking and stakeholder management abilities.
* Proficiency in MS Office, particularly Excel and PowerPoint.
* Excellent planning, coordination, and project management skills.
* Creative thinking with a proactive and results-oriented approach.
* Ability to manage multiple partnerships and meet business objectives.
Key Performance Indicators (KPIs):
* Number of new strategic partnerships developed.
* Growth and retention of existing partnerships.
* Successful execution of joint marketing campaigns.
* Partnership-generated leads, revenue, and business opportunities.
* Brand reach and audience engagement through collaborations.
* Achievement of partnership marketing targets.
* Timely execution of partnership agreements and deliverables.