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About the Role
We are looking for a proactive and results-driven Marketing Manager to join our growing team in the UAE.
The successful candidate will be responsible for developing and executing marketing initiatives that strengthen brand awareness, enhance consumer engagement, and support business growth. This role requires a strong combination of strategic thinking, hands-on execution, creativity, and cross-functional collaboration.
Key Responsibilities
1. Marketing Strategy & Planning: Develop and execute annual and seasonal marketing plans aligned with business objectives, brand positioning, and local market opportunities.
2. Campaign Management: Plan and manage integrated marketing campaigns, product launches, promotional initiatives, and brand activations, ensuring timely and effective execution.
3. Brand Development: Drive brand awareness, consumer engagement, and brand visibility through creative marketing initiatives, partnerships, and localized activities.
4. Marketing Execution: Oversee campaign implementation, including creative development, marketing materials, event coordination, and promotional activities, ensuring consistency with brand guidelines.
5. Agency & Partner Management: Manage relationships with creative agencies, media partners, influencers, and external service providers to deliver high-quality marketing initiatives.
6. Cross-functional Collaboration: Work closely with internal business teams, regional stakeholders, and China HQ to align marketing priorities, coordinate resources, and support business needs.
7. Budget & Performance Management: Manage marketing budgets, monitor campaign effectiveness, evaluate ROI, and provide performance analysis and recommendations for continuous improvement.
8. Market & Consumer Insights: Monitor UAE/GCC market trends, competitor activities, and consumer behavior to identify marketing opportunities and improve campaign effectiveness.
Requirements
* Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
* At least 5 years of relevant marketing experience, preferably within sportswear, fashion, lifestyle, or consumer brands.
* Proven experience in marketing campaign planning, brand activation, and end-to-end project execution.
* Good understanding of the UAE/GCC market, consumer preferences, and local marketing landscape.
* Experience working with marketing agencies, external partners, and cross-functional teams.
* Strong project management skills with the ability to manage multiple initiatives, timelines, and stakeholders independently.
* Commercial awareness and analytical skills, with the ability to evaluate marketing performance and budget effectiveness.
* Creative thinking, a proactive attitude, and strong problem-solving capabilities.
* Excellent communication and presentation skills, with good command of English.