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WHY JOIN US?
* We practice a vibrant & energetic office culture.
* We provide opportunities for career advancement within the company.
* Good performance is always rewarded accordingly.
“_It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable._”
Job Responsibilities
WHAT YOU WILL DO:
* Identify potential integrated media campaign clients and business opportunities to meet business objectives and sales targets.
* Manage integrated projects from ideation and sales pitching through production, execution and post-campaign evaluation.
* Analyse advertising expenditure (Adex) trends and gather market intelligence to identify potential clients and develop relevant branded content proposals.
* Collaborate with creative and media agencies to translate brands’ advertising objectives into compelling branded content ideas.
* Work with content providers to develop programme formats and treatments for branded content proposals.
* Liaise with channel custodians and radio station managers to develop programme scheduling strategies that support integration opportunities.
* Develop integrated campaign strategies across social, video, radio, TV, on-ground experiences and other relevant digital touchpoints to meet clients’ objectives.
* Develop advertising sales packages and presentation materials for client pitches.
* Manage production and third-party budgets, negotiate costs and maintain healthy project margins.
* Evaluate campaign performance and apply learnings to strengthen future proposals and repeat business opportunities.
* Coach immediate subordinates and share relevant skills, knowledge and best practices with the team.
* Prepare proposals, documentation and other materials required for sales pitching and post-sales activities.
* Prepare weekly work-in-progress (WIP) reports covering ongoing and potential projects, execution progress and budget monitoring.
Who You Are
* Degree in Business Studies, Advertising, Communications or a related discipline.
* Two to four years of relevant experience in advertising, communications and project management.
* Understanding of advertising production processes, preferably including TV and digital content production.
* Understanding of how marketers, advertisers, creative agencies and media agencies operate, particularly in developing and selling creative ideas.
* Deep understanding of the Malay market and Malay audiences, as the role primarily develops content and campaigns for this segment.
* Strong understanding of digital platforms, social media behaviour and content formats, with the ability to translate audience insights into relevant campaign ideas.
* Familiarity with AI tools for research, ideation, content development or visualisation, and the ability to use them responsibly.
* Fluency in English and Bahasa Malaysia, with strong writing skills and creative flair.
* Strong presentation skills and proficiency in Microsoft PowerPoint, Excel and Word.
* Self-motivated and results-driven, with excellent interpersonal, collaboration and project management skils.
Requirements
Digital and AI-Enabled Creativity
* Bring a strong understanding of digital platforms, social behaviour, content formats and emerging trends into campaign thinking.
* Develop creative ideas that translate effectively across relevant channels and audience touchpoints.
* Use AI tools and other digital technologies to support research, ideation, content development, visualisation and workflow efficiency.
* Apply sound judgement when using AI by checking accuracy, protecting confidential information and ensuring outputs are original, appropriate and aligned with brand and campaign requirements.
* Stay curious about new tools, formats and technologies, and share useful approaches with the team.