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Are you passionate about planning, executing, and managing impactful marketing campaigns?
We are looking for a proactive, organized, and results-driven Campaign Management Executive to join our team. The ideal candidate will be responsible for coordinating marketing campaigns, managing execution timelines, collaborating with internal teams, and ensuring campaigns achieve their desired business objectives.
Key Responsibilities:
* Plan, coordinate, and execute integrated marketing campaigns across digital and traditional channels.
* Develop campaign plans, timelines, budgets, and execution strategies.
* Coordinate with brand, digital marketing, content, creative, and sales teams to ensure smooth campaign execution.
* Manage campaign activities across social media, email marketing, paid advertising, and other relevant platforms.
* Work closely with creative teams to develop campaign concepts, promotional materials, and marketing assets.
* Coordinate with external agencies, vendors, and media partners for campaign execution.
* Monitor campaign progress and ensure timely delivery of all planned activities.
* Track campaign performance, engagement, leads, conversions, and ROI.
* Prepare campaign performance reports and provide actionable recommendations.
* Conduct post-campaign evaluations to identify learnings and improvement opportunities.
* Ensure all campaign activities align with brand guidelines and marketing objectives.
* Manage multiple campaigns simultaneously while maintaining quality and deadlines.
Requirements:
* Bachelor's degree in Marketing, Business Administration, Mass Communication, or a related field.
* 1–3 years of relevant experience in campaign management, marketing coordination, or a similar role.
* Strong understanding of marketing campaigns, digital platforms, and promotional activities.
* Excellent project management, planning, and coordination skills.
* Proficiency in MS Excel, PowerPoint, and other reporting tools.
* Strong communication and interpersonal skills.
* Ability to manage multiple projects, prioritize tasks, and meet deadlines.
* Analytical mindset with the ability to evaluate campaign performance.
* Creative thinking and a proactive approach to problem-solving.
Key Performance Indicators (KPIs):
* Successful execution of marketing campaigns.
* Timely completion of campaign activities.
* Campaign reach, engagement, and conversions.
* Lead generation and campaign ROI.
* Budget utilization and cost efficiency.
* Overall campaign performance and effectiveness.