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Digital Marketing Specialist - Arabic Speaker
Location: Dubai, UAE
Role Overview
We are looking for an experienced Digital Marketing Specialist with strong technical expertise in paid advertising, SEO, website optimization, analytics, and CRM management.
The ideal candidate will have 3–5 years of hands-on digital marketing experience, with the ability to plan, execute, and optimize performance-driven campaigns across multiple platforms. The role will focus on generating quality leads, improving conversion rates, strengthening online visibility, and driving customer acquisition through data-driven marketing strategies.
The candidate must be a Arabic speaker with a strong understanding of digital marketing platforms, tracking technologies, and performance analytics.
Key Responsibilities
* Plan, execute, and optimize digital marketing campaigns across Google Ads, Meta Ads Manager, TikTok Ads Manager, and other relevant platforms.
* Manage paid search, display, video, Performance Max, remarketing, and lead generation campaigns, including audience targeting, bidding strategies, and budget allocation.
* Support the development of digital ad creatives, campaign copy, landing page content, and social media content.
* Monitor campaign performance, cost per lead (CPL), conversion rates, lead quality, customer acquisition costs, and return on ad spend (ROAS).
* Develop and implement SEO strategies, including keyword research, technical SEO, and on-page optimization.
* Improve online visibility through Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).
* Manage website content, landing pages, and conversion funnels to improve user experience and lead generation.
* Implement and monitor conversion tracking, pixels, UTM parameters, and campaign attribution using Google Tag Manager and other tracking tools.
* Manage digital leads and CRM activities, including lead tracking, source attribution, lead allocation, and follow-up monitoring.
* Coordinate with the relevant teams to monitor lead follow-ups and improve appointment booking conversions.
* Leverage AI-powered tools to support marketing activities, campaign optimization, and content development.
* Prepare regular performance reports using Google Analytics 4, Google Ads, Google Search Console, Looker Studio, and CRM data.
* Analyse campaign results and recommend strategies to improve marketing performance, lead quality, and overall ROI.
Requirements
* Arabic speaker.
* 3–5 years of hands-on digital marketing experience
* Bachelor's degree in Digital Marketing, Marketing, Business Administration, or a related field.
* Strong practical experience with Google Ads, Meta Ads Manager, and TikTok Ads Manager.
* Good knowledge of Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Search Console, Google Business Profile, and Looker Studio.
* Strong understanding of SEO, keyword research, technical SEO, on-page optimization, AEO, and GEO.
* Experience with conversion tracking, pixels, remarketing, attribution, and marketing automation.
* Practical experience in CRM systems and lead management, including tracking, attribution, follow-ups, and conversion reporting.
* Ability to analyse campaign data, optimize advertising budgets, and improve lead quality, conversion rates, and ROAS.
* Familiarity with social media management, digital advertising, content creation tools, and AI-powered marketing solutions.
* Strong analytical, technical, communication, and reporting skills.
Location: Dubai,UAE
Employment Type: Full-time
Work Arrangement: On-site