Community Marketing Engagement Specialist

Our client in Albuquerque, New Mexico, is seeking a Community Marketing Engagement Specialist for a direct hire. This opportunity is ideal for a creative, hands-on marketer who thrives on social media, content creation, events, and face-to-face connections. You will be the voice and face of a well-loved local brand, telling the story of what makes it unique, growing its social following, and turning a loyal word-of-mouth customer base into a thriving, engaged community.
Company Profile
* Established international specialty grocer with decades of history and a strong community presence
* Offering one of the largest selections of international and specialty foods in the Southwest
* Collaborative, close-knit team culture with a passion for quality, service, culture, and community
Community Marketing Engagement Specialist Role
As the Community Marketing Engagement Specialist, you will be the creative engine behind social media, in-store experiences, events, and community outreach. This is a hands-on, individual contributor role focused on execution: creating the content, running the events, and building the relationships that bring new and returning customers through the doors. You will partner closely with the Marketing and Growth Specialist, who owns the website, loyalty program, and sales analytics.
Social Media and Content
* Own and grow social media accounts across Instagram, TikTok, Facebook, and additional platforms
* Post daily content showcasing store activity, new arrivals, events, and behind-the-scenes moments
* Build and execute content calendars that keep posting consistent and timely
* Create educational content that inspires customers to try foods from different cultures, including new sauces, flavors, and creative ways to use them
* Manage engagement, grow followers, and apply platform best practices
* Respond to Google and Yelp reviews and engage with customers across social channels
* Create and run paid social ads to attract new customers
Creative and Storytelling
* Shoot and edit short-form videos, reels, and photos, primarily on a mobile device
* Design flyers, posters, in-store signage, social graphics, and event promotional materials using Canva, Adobe, or similar tools
* Capture the stories behind products, employees, events, and community moments
* Maintain a consistent brand voice and visual identity across social and in-store channels
Events and Community Engagement
* Plan and execute in-store events, seasonal promotions, and cultural celebrations, expanding the current event calendar
* Research food and cultural trends and turn them into timely events, activities, and content
* Create fun, family-friendly activities that bring kids and parents into the store
* Build partnerships with local organizations, schools, cultural groups, vendors, and food brands
* Represent the company at community events and festivals
* Craft messaging that positions the company as a community hub and encourages customers from across the region to visit
* Attend events, including evenings and weekends, to capture photos, video, and interviews
Reporting
* Track social media growth, engagement, event attendance, and campaign results
* Share results and ideas with leadership and recommend what to scale or adjust
Additional Expectations
* Collaborate closely with the Creative Director, Operations Director, store leadership, and the Marketing and Growth Specialist
* Work Saturdays and part of Sundays, the store’s busiest days, with rotating weekdays off
* Be available for evening and weekend events and promotions
Community Marketing Engagement Specialist Background Profile
* 3+ years of experience in social media management, content creation, and event or community marketing for a business, brand, or organization
* Portfolio required showcasing real results, including follower growth, engagement stats, event outcomes, and campaign results
* Proven experience planning and executing events from concept through on-site execution
* Experience building partnerships with brands, vendors, sponsors, or community organizations
* Strong skills in Canva, Adobe, CapCut, or similar tools
* Comfortable shooting and editing video content on a mobile device
* Outgoing and comfortable engaging with current customers, potential customers, and community partners
* Self-starter who executes independently, not just plans
* Passion for food, culture, and community
Preferred Skills
* Background in food, grocery, or retail, or a strong understanding of food and retail
* Experience running paid social campaigns
* Bachelor’s Degree a plus, not required
Features And Benefits
* Direct hire opportunity with a stable, established company
* Full time, 50+ hours per week
* Medical, dental, and vision insurance
* Paid time off and company holidays
* 401(k)
* Collaborative, people-first work environment with team celebrations and growth opportunities