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Position overview
Role Overview
The Associate Creative Director (ACD), Film, is a working creative leader at PullSpark who edits, cuts music, and builds the story hands-on and partners with Creative Directors in the creative circle to shape the idea from the start. This role specializes in video storytelling, editing, and audio direction across film, events, content, and live environments. The ACD helps create the creative direction, then produces it, carrying the idea from concept through final delivery and ensuring every element aligns with the client’s goals, PullSpark’s storytelling methodology, and the overall audience experience. This position requires a driven creative who loves to make things, understands what needs to happen next at every phase of a project, and can confidently guide teams, contractors, and collaborators toward success.
What you'll do
Key Accountabilities
Hands-On Production
* Turn creative concepts into finished work by shaping and cutting key films (openers, sizzles, story videos) hands-on.
* Edit hands-on: cut openers, sizzles, story-driven films, testimonials, and social cutdowns from rough cut through final delivery in Premiere, DaVinci Resolve, or equivalent.
* Bring a strong understanding of music: selecting and licensing tracks, editing music to picture, and using score, sound design, and pacing to shape emotion and energy; direct composers and audio mixers when needed.
* Maintain a comprehensive understanding of all project deliverables and how they connect into the overall audience experience.
* Oversee the progression of creative assets and deliverables through each stage of development, ensuring momentum and alignment across teams.
* Partner with designers, editors, animators, writers, producers, and event teams to ensure all creative elements work cohesively together; bring in contractors only when the team is at capacity or a specialty (such as VO talent or a composer) doesn’t exist in-house.
* Ensure the creative intent is preserved throughout execution and post-production.
* Anticipate creative gaps, executional challenges, or workflow bottlenecks and proactively propose solutions.
* Ensure all deliverables align with client brand standards, PullSpark quality expectations, and storytelling methodology.
Creative Development & Ideation
* Partner with Creative Directors to develop and expand creative concepts across live events, film, experiential activations, graphics packages, and integrated campaigns.
* Contribute original ideas that elevate the creative direction and strengthen audience impact.
* Help complete and refine creative concepts by identifying opportunities for stronger storytelling, visuals, pacing, messaging, or experiential engagement.
* Participate in brainstorms, pitch development, creative reviews, and concept presentations.
* Shape messaging, tone, visual identity, and emotional arc across deliverables.
* Partner with the Copywriter on scripting and story development; own voiceover direction, music selection, and coaching calls with voice actors.
* Contribute creative references, inspiration, and strategic thinking that help push projects forward.
Event & Experience Leadership
* Possess strong understanding of live event environments and experiential storytelling.
* Support the development of event content systems including:
* Openers
* Show flow
* Screen content
* Filmed videos
* Animated videos
* Live graphics
* Walk-in/walk-out moments
* Speaker support visuals
* Scenic integration
* Audience engagement moments
* Music and audio direction
* Experiential activations
* Collaborate cross-functionally with Event Producers, Technical Directors, Production Managers, and Creative Directors to ensure all creative elements integrate successfully into the live experience.
* Provide on-site creative leadership and problem-solving during productions and events.
Timelines & Workload
* Partner with Project Managers, Event Producers, and Creative Directors to ensure deadlines are realistic, efficient, and aligned with production schedules.
* Balance multiple overlapping projects while maintaining high creative standards and meeting client deadlines.
Creative Collaboration
* Serve as a key bridge between creative leadership and execution teams.
* Clearly communicate creative intent, feedback, revisions, and priorities across disciplines.
* Guide internal creatives, and contractors when needed, toward successful execution.
* Collaborate with Creative Directors to ensure projects remain creatively strong while achievable within timeline and budget realities.
* Foster a collaborative, solutions-oriented creative environment.
Post-Production & Quality Control
* Participate in edit reviews, content reviews, and creative checkpoints.
* Lead edit direction, pacing, music direction and selection, VO casting and recording sessions, and refinement strategies.
* Review creative outputs to ensure consistency in:
* Storytelling
* Tone
* Brand alignment
* Visual identity
* Audience engagement
* Ensure deliverables maintain PullSpark’s standard of excellence across all formats.
AI Video & Content Systems & Prompt Strategy
* Develop and maintain AI-assisted video, editing, and audio workflows that help PullSpark scale film and content creation while maintaining creative excellence.
* Build prompt frameworks and workflows tailored to individual client brands, tones, visual styles, story structures, and music and voice direction.
* Create systems that improve:
* story and edit consistency,
* speed to rough cut,
* ideation, storyboarding, and shot list development,
* revision workflows,
* and creative scalability.
* Partner with Creative Directors, the Copywriter, and editors to ensure AI-supported outputs remain strategically aligned, emotionally intelligent, and creatively differentiated.
* Continuously evaluate emerging AI tools for video, editing, music, and voice that enhance storytelling and workflow efficiency.
* Establish best practices and guardrails for AI-generated content quality, brand consistency, and music, voice, and likeness rights.