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About Constructor
[Constructor](https://constructor.org/) is an international ecosystem spanning education, research, and technology. It includes [Constructor University Bremen](https://constructor.university/), Constructor Tech, [Constructor Knowledge](https://constructor.org/knowledge), and partner entities such as EBAC, working together to advance how knowledge is created, taught, and applied.
[Constructor Knowledge](https://constructor.org/knowledge) sits at the heart of this ecosystem — connecting students, faculty, partners, media, and industry across our entities and programmes.
Constructor Knowledge runs the education brands of the Constructor Group. Constructor University in Bremen, Germany, has more than 2,200 students from over 120 countries. EBAC teaches creative and digital skills online in Brazil and Mexico, and trains company teams through EBAC2B. Nexford University is an online university. Next to them sit newer brands: Constructor Labs, Constructor Nexademy, Constructor Talent School and Constructor Start.
At a glance
* Reports to: Deputy Marketing Director
* Leads: two teams through their leads: Paid Media, and Influencers & Affiliates
* Works with: the project marketing managers, Marketing Systems, Website, Design & Audiovisual, Brand & Comms, Events, Finance, sales and student recruitment
* Covers: every brand in the group
* Tools: Google Ads, Meta Ads, YouTube, TikTok, LinkedIn; Upfluence and Modash; GA4, BigQuery and Power BI; Kommo, HubSpot and Salesforce
What you'll do
1. Own the media plan and budget for paid, influencers and affiliates: one monthly plan per brand, checked every week.
2. Track every euro: a campaign ID and UTM tags on every ad, and sales from the CRM sent back to the ad platforms.
3. Set one way of working across brands: the same naming, KPI definitions and reports.
4. Move money on evidence at every quarterly budget review: more to what works, less to what doesn't.
5. Run a test plan for ads, landing pages and creative, with the Website and Design & Audiovisual teams.
6. Grow influencer and affiliate programs that sell EBAC courses and help Constructor University recruit students. Judge them on full cost.
7. Build B2B lead generation for EBAC2B, Constructor Labs and Constructor Start, with their sales teams.
8. Check lead quality every week with EBAC sales and the University's student recruitment team.
9. Bring one page to the monthly review: goal, numbers, owner, takeaway.
10. Lead and grow two team leads and their teams.
How we'll measure success
* Cost per qualified outcome (weekly): paid spend ÷ qualified outcomes: EBAC sales, University applications, B2B opportunities.
* Qualified outcomes from paid (weekly): qualified leads, applications and sales from paid.
* Return on marketing spend (monthly): (revenue − spend) ÷ spend for paid. For creators and affiliates, on full cost: fees, commissions and production.
* Spend against budget (weekly): spend against the monthly plan, per brand and channel.
* Tracking coverage (monthly): share of spend we can follow to a sale.
What you bring
Must have
* 7+ years in performance or growth marketing, with 3+ years leading a team.
* You've led paid media and campaigns across several markets or brands, with real budgets.
* You know tracking end to end: UTM tags, GA4, CRM data sent back to the ad platforms.
* You've run influencer or affiliate programs that sell, or led the people who did.
* You talk to finance and sales in their numbers: cost per sale, return on spend, lead quality.
* You lead through other leads: clear goals, regular reviews, no surprises.
* Fluent English.
Bonus points
* You speak Portuguese and/or Spanish.
* You've worked in education, where a sale can take weeks or months.
* You've run B2B lead generation on search and LinkedIn.
* You've worked with BigQuery or Power BI.
What the role offers
* Build a unit from the start. You set how paid, influencers and affiliates work across the whole group.
* Own the money. The media plan and the budget are yours, and so are the calls on where it goes.
* Many markets, one team. A university in Germany, online schools in Brazil and Mexico, B2B brands. Campaigns in English, Portuguese and Spanish.
* A seat at the table. You sit on the marketing leadership team with the other unit heads.
* Data you can trust. GA4, BigQuery and Power BI are going live across the group, with a Marketing Systems team behind you.
How to apply
Send your CV and a few lines on one campaign you ran: what you spent, what it brought back, and what you'd change.