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Role purpose: Tell the Tuchuzy story every day — growing our community on Instagram and TikTok, creating content that sells, and getting Tuchuzy and our labels into the right press, stylist and influencer hands.
Key responsibilities
Social media
* Plan and run a monthly content calendar for Instagram and TikTok, plus Facebook and Pinterest as needed
* Post consistently: feed, Reels, Stories and TikToks, with on-brand captions, hashtags and product tags
* Engage the community daily: reply to comments and DMs, reshare customer content, flag sales enquiries to the store team
* Track performance (reach, engagement, follower growth, link clicks, social-driven sales) and report monthly with clear next steps
Content creation
* Shoot and edit photo and short-form video: new arrivals, styling edits, try-ons, behind the scenes, in-store moments
* Plan and art-direct campaign and lookbook shoots with the owner (talent, styling, locations, shot lists)
* Supply fresh creative to the ads, email (Klaviyo) and website teams for launches and sales (e.g. Black Friday, Christmas, House of Swim)
* Keep a tidy, labelled content library
PR and partnerships
* Build and maintain a media list of fashion editors, stylists and lifestyle press; pitch stories, new labels and launches
* Manage influencer and creator gifting and collaborations: shortlist, outreach, briefs, tracking and results
* Coordinate press samples and stylist pulls
* Help plan, promote and capture in-store events and brand launches
* Monitor brand mentions and press coverage
Skills and experience
* 2–3+ years in social media, content or PR, ideally in fashion, beauty or lifestyle
* A strong portfolio of social content you've created and results you've driven
* Confident shooting and editing on iPhone/camera; skilled in CapCut, Lightroom, Canva or Adobe
* Up to date with Instagram and TikTok trends and formats
* Existing contacts with Sydney fashion media, stylists or creators highly regarded
* Excellent copywriting with a polished, elevated tone
* Self-directed and organised; can own a calendar with minimal supervision
* Shopify, Meta Business Suite and Klaviyo familiarity a plus
* Be confident talking in front of the camera
What success looks like
* Steady follower and engagement growth month on month
* An agreed posting cadence hit every week
* Measurable traffic and sales from social to tuchuzy.com and the store
* Regular press features, stylist pulls and influencer posts each quarter