Social Media Lead

About the role
CoVet is an AI-powered clinical co-pilot built by veterinary professionals, for veterinary professionals. We help clinics reduce administrative burden, improve communication, and reclaim time for patient care. We operate across around 20 markets and 12 languages, and veterinary professionals increasingly discover, discuss and recommend us on social media.
Those conversations matter. Ads with active, well-managed comment threads perform better, and as our paid social activity grows, so does the volume of comments, questions and community activity to manage. Our ambassadors and referrers are also among our most credible voices.
What you'll do
We are hiring a Social Media Lead to own CoVet 's organic social presence, community engagement on social channels, and our ambassador programme. You will report to the Senior Community Manager and work alongside our Events Lead and Affiliate & Partnerships Lead.
This is a hands-on role for a social-first marketer who understands both brand and performance. You will build our voice on social, manage the conversation around our ads and posts, and grow a community of veterinary professionals who advocate for CoVet .
You will:
own organic social strategy, calendar and publishing across LinkedIn, Instagram, Facebook, TikTok and other relevant channels
create and commission social content, including short-form video, posts and carousels
manage and respond to comments, messages and questions on organic posts and paid ads, quickly and on-brand
grow and manage our ambassador programme, recruiting and supporting veterinary professionals who share their experience of CoVet
support referral activity and turn community advocacy into measurable sign-ups
monitor social listening, sentiment and competitor activity, and share insights with the wider team
work with influencers and creators in the veterinary space
report on social performance and what it contributes to growth
Cross-functional collaboration
This role will work closely with:
Community and Events: to amplify events, community activity and customer moments
Performance Marketing: to manage engagement on paid social and share what drives response
Content and Design: to plan and produce social content and campaign assets
Customer Success and Support: to route customer questions and spot stories worth sharing
Product Marketing: to support launches and feature announcements on social
Regional teams: to adapt social activity for priority markets
What success looks like
In this role, success means CoVet shows up on social as a trusted, active and responsive brand. It means faster, better engagement on our ads and posts, a growing ambassador community, and more sign-ups from advocacy and referral.
You should expect to be measured on engagement, response time, community and ambassador growth, referral and social-sourced sign-ups, and content quality.
Qualifications
We're looking for someone who is:
an experienced social media manager or lead with a strong portfolio of brand channels
skilled at community management and comfortable responding publicly on behalf of a brand
a strong writer who can adapt tone for professional audiences
experienced in creating short-form video and social-native content
experienced in running ambassador, advocacy or creator programmes
comfortable with social analytics and reporting on performance
organised, responsive and comfortable managing high volumes of activity
Preferred experience
B2B SaaS, healthtech, medtech or another professional community
knowledge of, or experience in, the veterinary profession
working alongside paid social teams
running social across multiple markets or languages
social listening and scheduling tools such as Sprout Social, Hootsuite or similar
Originally posted on Himalayas