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Marketing Strategist
Компания: Haystack
This employer is a technology company seeking an Integrated Campaign Strategist to architect and orchestrate marketing campaigns for priority product launches and evergreen initiatives. This role involves translating business goals and audience insights into cohesive strategies that define the narrative, customer journey, and channel activation across the enterprise.
The Role
• Architect integrated campaign strategies, including defining objectives, target audiences, narratives, and measurement plans.
• Orchestrate cross-channel activation by aligning teams across product marketing, brand, content, lifecycle, and paid media to ensure a unified buyer experience.
• Provide in-market stewardship to protect the strategic throughline and ensure consistency across all touchpoints and regions.
• Lead cross-functional teams by establishing milestones, decision rights, and readiness criteria to drive campaign execution from brief to launch.
• Analyze performance signals across the full funnel to identify optimization opportunities and codify reusable campaign plays.
What You'll Need
• 8+ years of B2B marketing experience in integrated campaigns, enterprise marketing, or product marketing, ideally within the SaaS or technology sector.
• Proven track record of building campaign strategies with direct accountability for business outcomes such as pipeline and revenue generation.
• Strong ability to influence without direct authority and navigate complex, cross-functional environments.
• Analytical fluency with experience using engagement and revenue data to evaluate impact and guide strategic adjustments.
What's On Offer
• Annual salary of $136,700 – $208,000.
• Opportunity to lead high-impact, enterprise-level marketing initiatives.
• Collaborative environment focused on strategic growth and professional development.
Apply via Haystack today!