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The Media Buyer (Ad Ops Manager) will be responsible for managing overall campaign implementation from set-up to reporting. He/she must have proven experience in campaign management – optimization, monitoring, reporting and troubleshooting.
RESPONSIBILITIES
The Media Buyer (Ad Operations Manager) will be responsible for the following:
* Work closely with Strategy Manager / Senior Planners in implementing and overseeing campaign performance as well as providing consultative role during the pre-campaign phase
* Manage QA for campaign uploading, optimization, analyze reports and provide recommendations for improved performance
* Build expertise in third-party platform ad serving, not limited to display and video
* Technical support to internal and external clients
* Provide up-to-date rates of different ad platforms based on the current trend
* Proactively develop ways on how to streamline campaign workflow and processes to ensure efficiency
QUALIFICATIONS
* Bachelor’s Degree in Advertising, Marketing, Communications or related field
* 3-5 years proven experience in social media advertising, media buying, digital marketing, or a similar role
* Familiarity with social media advertising platforms such as DV360, Meta, TikTok and LinkedIn Ads and display and video platforms such as Google Ads and YouTube
* Google and Facebook Ads certifications are preferred but not required
* Adept at managing, optimizing and scaling campaigns, with the ability to manage multiple campaigns simultaneously
* Data-driven mindset with the ability to analyze and interpret performance metrics
* Strong attention to detail and communication skills
* Proficiency in Microsoft Office, particularly Excel
WORKING CONDITIONS
* Work set-up: Hybrid
* Onsite: Monday - Tuesday
* WFH: Wednesday - Friday
* Office address: Unit 804, 8/F BDO Equitable Tower, 8751 Paseo de Roxas, Makati City
* Work Schedule: Monday – Friday, 10AM - 7PM