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My client is a purpose-driven, independent fashion brand. Over the past decade, they have built a reputation for creating clothes that feel as good as they look—designed for individuals who value creativity, self-expression, and leaving the world a little better than they found it.
We are looking for a strategic SEO Lead to drive organic growth and elevate digital presence.
Sitting at the intersection of brand, content, ecommerce, product, and tech, you will ensure online experience ranks well while maintaining an authentic editorial voice.
Up to £75k basic
London/Hybrid
The Role
* Own end-to-end SEO strategy across technical, content, digital PR, and emerging search, aligning closely with Buying, Merchandising, Ecommerce, Brand, and PR.
* Shape SEO content roadmap across PLPs, landing pages, and editorial features—partnering with Copy and Ecommerce to capture search demand without losing our distinct tone.
* Own the technical roadmap (architecture, indexing, Core Web Vitals, structured data) and embed SEO across the product lifecycle, from naming and taxonomy to launch.
* Champion visibility across generative GEO and AEO engines alongside AI and traditional search, partnering with Paid Media and Ecommerce to optimise product feeds for conversational search.
* Work with PR to secure high-quality links and earned coverage tied to campaigns, launches, and seasonal trends.
* Track organic KPIs and revenue via GA4, GSC, and Semrush, translating data and industry shifts into clear commercial actions for senior stakeholders.
The Person
* Proven track record leading end-to-end SEO strategies across technical, content, and digital PR, ideally within fashion, retail, lifestyle, or fast-paced ecommerce brands.
* Confident using GA4, Google Search Console, and Semrush to turn search data, site performance, and customer behaviour into clear revenue growth.
* A strong understanding of fashion trends with the ability to balance keyword demand against a distinct, authentic brand tone of voice.
* Solid grasp of site architecture, Core Web Vitals, structured data, and product feed optimisation for both traditional and AI-driven search.
* Naturally curious about the future of search, actively keeping pace with algorithm updates, LLMs, GEO, and AEO.
* Skilled at influencing and educating non-specialists, comfortably partnering across Buying, Merchandising, Tech, Copy, and PR.
* Shares a genuine passion for sustainability, circular fashion, and building a positive environmental and social impact.