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About Greenwoods
At Greenwoods, we want every colleague to have the tools, insight, and ways of working they need to give clients exceptional service. For business development, that means helping our lawyers spend their time on the relationships and opportunities that matter most.
The firm is growing quickly, and we are investing in our technology including better data and the careful use of AI so we can see where our work comes from, make smarter decisions about where to focus, and build stronger client relationships.
This is a good moment to join. Our transformation is well underway, and business development is central to how we grow. You'll be joining a firm that values curiosity, keeps improving, and wants fresh ideas on how we win and keep clients.
About the role
This is a new role for someone who enjoys helping a team build practical plans to win new business.
You'll work with the seven partners in our Real Estate team to find new clients, create opportunities to win work, and help the team build long-standing client relationships.
Lawyers will stay accountable for their own business development. Your job is to track how it's going and suggest changes so the team focuses on the right targets. Depending on your background, you may also be out in the market building contacts on the team's behalf.
You'll report to the Head of Real Estate, with support and guidance from the Brand & Campaigns Director and peer support from business development colleagues in other teams.
Key responsibilities
Business development planning and training
* Make sure every team member has an individual marketing plan that supports the team strategy.
* Work with the partners to build and deliver their business development plans, from raising their digital profile to managing key client relationships.
* Keep in regular contact with the team to follow up leads and hold people to account.
* Help everyone in the team be a great ambassador for Real Estate and the wider firm.
Data, referrals, and reporting
* Analyse referral data so the partners spend their time on the right opportunities.
* Track referrals and business development activity, and report on the key metrics each month.
* Report on how campaigns and activity have performed, with recommendations for improvement.
* Work out what is and isn't working, and recommend how we change our approach.
Bids, pitches, and profile
* Manage tenders, bids, pitches, and client materials for the team, working with colleagues across the firm to win new work.
* Look for PR, partnership, and networking opportunities that raise the team's profile.
Market insight, campaigns, and events
* Research the market, competitors, and target client groups to spot new opportunities.
* Work with the Brand & Campaigns team on digital campaigns and content - including social media, email, and web - that generate leads, and track how they perform.
* Plan and run Real Estate events from start to finish, from strategy and target audience through to reporting and follow-up.
* Attend events and build relationships with key referrers.
* Feed into the team's strategy for the year.
What success looks like
This role is measured on its contribution to winning new business for the Real Estate team.
Key success measures include:
* Every team member has an up-to-date marketing plan that supports the team strategy.
* Referrals and business development activity are tracked accurately, with monthly reporting on time.
* The partners spend more of their time on the opportunities most likely to turn into work.
* More leads come in from digital campaigns, events, and referrer relationships.
* Bids, pitches, and directory submissions are well prepared and delivered on time.
* Fee earners are more confident owning their own business development.
* New matters and origination are recorded on the CRM, and follow-up happens every time.
* The team's approach changes when the data shows something isn't working.
Experience and qualities
This role suits someone who enjoys working alongside lawyers, is comfortable with data, and likes getting out and meeting people.
You will be someone who:
* Is a business development specialist ideally gained from working in a Law firm, or has worked in a Real Estate team and is looking for a new challenge.
* Understands the work the team does.
* Has worked directly with partners or senior leaders to build and deliver business development plans, ideally in a law firm or professional services.
* Can show how they have lined up a team's business development plans with wider growth goals.
* Has planned and run digital campaigns and events and can show what they achieved.
* Builds rapport and trust quickly and gets to know what each person is good at and what motivates them.
* Is a natural networker, happy to work a room, make introductions, and start conversations at internal and external events.
* Is comfortable with data and can turn it into action, using it to focus effort where the best opportunities are.
* Ideally has experience of key client programmes or launching new sector groups.