Head of Marketing

Head of Marketing
Компания: Applied Nutrition plc
Город: Liverpool
**Head of Marketing** **Location:** Applied Nutrition HQ, Knowsley, Liverpool (on-site) **Working pattern:** Full time, Monday to Friday **Department:** Marketing **Level:** Head of Department **Reports to:** Chief Marketing Officer **About Applied Nutrition** Applied Nutrition is a global, London Stock Exchange-listed sports nutrition, health and wellness business, headquartered in Knowsley, Liverpool. We develop, manufacture and market innovative products across performance nutrition, everyday health and wellbeing, with distribution in more than 100 countries. Our ambition is to become the world’s most trusted and innovative sports nutrition, health and wellness brand. **Role Purpose** Lead the marketing strategy and delivery for Applied Nutrition, building brand awareness, consumer demand and commercial impact across priority markets while ensuring a consistent global brand approach. **Key Responsibilities** **Strategy & Brand Leadership** * Translate group objectives into annual and quarterly marketing plans with clear priorities, budgets, KPIs and accountable owners. * Lead brand positioning, campaign strategy, audience development and measurement across the Applied Nutrition portfolio. * Maintain consistent brand standards across markets while enabling effective local-market execution. **Integrated Campaigns & Commercial Growth** * Oversee integrated product launches and campaigns across social, influencer, CRM, paid media, PR, events, retail and trade marketing. * Partner with ecommerce, sales, NPD and international teams to turn marketing activity into measurable consumer demand, sell-through and revenue. * Support expansion across international markets through coordinated brand plans, distributor activation and locally relevant campaigns. **People, Partners & Performance** * Lead, coach and develop the marketing team, setting objectives and building clear ways of working. * Manage agencies, talent and strategic partners, ensuring strong commercial value and effective delivery. * Own marketing planning, reporting and campaign evaluation; present performance, learnings and recommendations to senior leadership. **What Success Looks Like** * Growth in brand awareness, consideration and trial. * Effective launch delivery and contribution to sales and category growth. * Marketing budget effectiveness and measurable campaign outcomes. * Strong team performance and consistent international brand execution. **Essential Experience & Skills** * Significant senior marketing experience in a consumer brand, ideally FMCG, nutrition, lifestyle or ecommerce. * Proven leadership of integrated campaigns, teams, budgets and external agencies. * Strong commercial judgement and ability to connect brand building to business performance. * Experience working cross-functionally with sales, ecommerce, product and senior leadership. * Ability to balance global brand consistency with market-specific needs. **Desirable Experience** * Experience supporting multiple international markets. * Experience with retail, distributor and direct-to-consumer channels. **Benefits** * Supportive, ambitious and collaborative team * 50% discount on Applied Nutrition products * On-site parking * Free nutrition products in the office