Instagram Lead-Gen Ads Optimization

I manage an Instagram business account and want to scale our Meta advertising without watching CPM spiral upward. My key metric is simple: more qualified leads who start a conversation with us through Instagram or Facebook messages... (Budget: ₹600 - ₹1000 INR, Jobs: Advertising, Digital Marketing, Facebook Ads, Facebook Marketing, Google Adwords, Internet Marketing, Lead Generation, Social Media Marketing)