Facebook Ads for Moving Leads

My USA-based moving company is ready to shift its lead generation to Facebook and Instagram. The single outcome I want from these campaigns is direct messages—qualified prospects reaching out through Messenger or Instagram DM so my team can convert them into booked moves... (Budget: $8 - $15 USD, Jobs: Advertising, Conversion Rate Optimization, Digital Marketing, Facebook Ads, Instagram Marketing, Lead Generation, Marketing Strategy, Social Media Marketing)