Local SEO and Profile Optimization

I want to turn our website into the first place local people see when they search for our services across several nearby towns. The priority is clear: strengthen the Google Business Profile so it shows up in the map pack and drives calls, visits, and enquiries... (Budget: £20 - £250 GBP, Jobs: Content Creation, Google Analytics, Internet Marketing, Keyword Research, Lead Generation, Link Building, SEO, Website Optimization)