Content Manager

The Digital Activation Manager will serve as a key contributor within the Digital Experiences Center of Excellence, an integrated activation engine that delivers insight-driven content and strategic recommendations to stakeholders. This role is responsible for driving seamless activation across social media channels and websites while reducing operational complexity and enabling stakeholders to focus on strategic priorities. The role will also help bring the existing Digital Communications Playbook and Digital Risk Guidebook to life within North America, ensuring alignment to digital best practices, governance standards and responsible activation processes. The ideal candidate brings expertise in digital communications, content operations, editorial planning and cross-functional coordination in a fast-paced, global environment.
What This Role Will Do for Us
* Lead content planning and activation across social media channels and websites: populate, curate and maintain the content calendar to support publishing schedules and activation timelines; facilitate a live editorial routine leveraging the content calendar.
* Support social media activation for leadership communications, partnering with executive stakeholders to develop content strategies, editorial plans and channel activations that strengthen visibility and engagement.
* Manage content intake, development and publishing workflows, ensuring content is optimized for each channel, aligned to activation strategies and compliant with governance and approval standards.
* Partner with stakeholders, content owners and cross-functional teams to clarify requirements, identify gaps, manage priorities and maintain visibility into project status, risks and dependencies.
* Concept, design, and produce quick-turn digital content assets including graphics, short-form videos, social-first creative and repeatable content series that support ongoing storytelling initiatives across channels.
* Support content creation through ideation, copywriting, graphic design, video production, creative input, channel recommendations and performance insights to improve content effectiveness and drive audience engagement.
* Support video and YouTube initiatives through scripting, SEO, channel optimization, short-form video creation and on-camera hosting opportunities.
* Drive operational excellence by identifying workflow efficiencies, developing best practices and supporting reporting, training and knowledge-sharing initiatives.
* Leverage enterprise platforms including AirTable, Sprinklr, Adobe Experience Manager (AEM), Adobe Creative Suite, Typeface and Poppulo to support digital activation, publishing and communications workflows.
* Champion Digital Mastery, in-house digital learning curriculum, by partnering with stakeholders to increase confidence and capabilities in navigating today’s digital landscape.
Qualifications and Requirements
Education & Experience
* Bachelor’s Degree required.
* 5+ years of experience in digital communications, social media management, editorial planning or a related field.
* Proven track record managing high-profile corporate or leadership social media accounts and building engaged online communities in a complex, global organization.
Functional Skills
* Strong copywriting, editing and content development skills across social media channels, websites and multiple content formats, including video and static content.
* Ability to concept, design and deliver high-quality creative assets independently, balancing speed, quality and strategic objectives in a quick-turn production environment.
* Ability to structure and streamline complex workflows in partnership with multiple stakeholders.
* Understanding platform-specific creative best practices and ideal formats across LinkedIn, Instagram, Facebook, YouTube and emerging social channels.
* Experience using enterprise-level publishing, governance and analytics tools, including Sprinklr, Adobe Experience Manager (AEM), AirTable, Typeface and Poppulo.
* Experience developing leadership social media content for individuals.
* Experience building and maintaining strategic content calendars and activation plans.
* Confidence managing stakeholder relationships and navigating competing priorities across teams.
* Strong organizational, project management and communication skills with the ability to manage multiple activations simultaneously.
* Knowledge of digital content governance, publishing standards and approval workflows.
* Experience leveraging analytics and performance insights to optimize content strategies.
* Familiarity with YouTube management, SEO/GEO best practices and short-form video content development preferred.
**We are an equal opportunity employer. It is our policy to provide employment, compensation, and other benefits related to employment without regard to race, color, religion, sex, gender, national or ethnic origin, disability, veteran status, age, genetic information, citizenship, or any other basis prohibited by applicable federal, state, or local law.**