VP, Marketing

Job Description:
About Computrition
Computrition, Inc. is a leading provider of enterprise foodservice, nutrition management, and retail technology, trusted by hundreds of organizations across North America, including healthcare systems, military installations, correctional facilities, and higher education institutions. For more than 44 years, we’ve built technology in partnership with our customers, helping them improve operational efficiency, strengthen financial performance, and deliver better nutritional care.
We’re investing in the future of our platform by adopting modern technologies and working closely with customers to solve complex operational challenges. Our solutions have real-world impact by driving performance enhancement and show up directly in how hospitals, military installations, and other institutions operate every day.
Computrition offers the stability of an established industry leader and the momentum of a company accelerating growth through innovation. We invest in our people and foster a culture of collaboration, accountability, continuous learning, and professional growth where employees can make a meaningful impact. You’ll join experienced professionals who are passionate about solving meaningful problems and delivering measurable outcomes for customers.
With team members across the U.S. and Canada, and as part of a growing portfolio of technology companies owned by Constellation Software Inc. (TSX: CSU.TO), we are well-positioned to continue advancing the future of foodservice and nutrition technology.
If you’re looking to build technology that makes a meaningful impact while growing your career with a stable, innovative company, we’d like to hear from you.
The role
VP, Marketing owns how Computrition is understood in the market and how that understanding turns into pipeline, revenue and retention. This is a player-coach role: you set direction and personally build a meaningful share of the work.
Reports to: President and CEO
Location: Fully remote, United States
Travel: Up to 25 percent: industry conferences, customer visits, company events
You will work hand in hand with Product, Sales, Customer Success, Operations, and you are expected to know our products well enough to demo them and explain their business impact to a buyer.
What you will deliver in your first 90 days
Baseline metrics: a marketing scorecard with current funnel performance and a first report of marketing-sourced and marketing-influenced pipeline
Team alignment: match each team member's strengths to our growth initiatives, so their skills are applied where they create the most impact
Spend review: a review of marketing vendors and tools, with savings identified
Agreed priorities: Marketing's priorities validated with each department leader
What you will deliver in your first 12 months
A marketing plan and scorecard: an annual plan and budget with an investment case per program, and a monthly scorecard tying marketing activity to pipeline, bookings and retention.
Attributed pipeline: agreed marketing-sourced and marketing-influenced pipeline targets with Sales, reported monthly from our marketing automation platform and Salesforce.
A refreshed brand and website: a brand refresh and a rebuilt website, delivered on time and on budget.
Sales-ready materials: a current, consistent library of product, ROI and competitive materials that Sales and Customer Success actually use.
Events with measured return: every major conference run against meeting, pipeline and cost targets, with a post-event ROI report.
Customer proof: at least 10 quantified customer stories and an active reference program.
Higher output with AI: measurably more content and campaign throughput from the same team.
What you will own
Growth engine and measurement
Own Marketing's operating system: annual plan, budget, vendor management, and a weekly and monthly operating rhythm
Build and run the marketing scorecard, with leading and lagging KPIs and targets
Own attribution across our marketing automation platform and Salesforce, lead scoring, lead handoff to Sales, and data quality
Report Marketing's performance in executive and quarterly business reviews
Rationalize the marketing technology stack and vendor spend, and keep every marketing account and asset under company ownership
Agree Marketing's priorities and service levels with each department every quarter
Revenue support: new business and existing customers
Run campaigns and account-based programs that create qualified pipeline for new-business sales
Run expansion, adoption and retention programs with Customer Success for the installed base
Turn Product's value model into seller-ready business-case tools, and maintain a database of customer outcomes that proves value delivered
Maintain a proposal and RFP content library, including support for public-sector and government responses
Run win/loss analysis and feed the findings to Sales, Product and messaging
Product and sales marketing
Partner with Product on positioning, naming, packaging input and launch readiness for new products and releases
Produce and maintain product sheets, presentations, demo stories, case studies and competitive battlecards
Govern messaging so every customer-facing asset is consistent and current
Run co-marketing with technology and channel partners
Events: in person and virtual
Build the annual event calendar with an investment case and ROI target for each event
Run national and regional conferences end to end: pre-booked meetings, booth, customer receptions, follow-up and ROI reporting
Run webinars, virtual events and our customer user conference
Support internal company events, including our annual employee conference
Brand and communications
Lead the brand refresh and protect brand standards across every channel
Own social media strategy, PR, thought leadership, industry awards and customer recognition programs
Keep our external profiles (directories, analyst and data sites) accurate
Support employer branding and the careers page for recruiting
Website and digital
Lead the website refresh and own the site's performance: traffic, conversion and lead quality
Own SEO and visibility in AI search tools
Run the customer newsletter and email programs
Internal communications
Own the company intranet and its content
Produce the company-wide leadership newsletter and internal announcements
Run customer surveys through one tool and one intake process, so results are coordinated and acted on
Market sensing
Turn Product-led competitive and market insights into battlecards, messaging and sales enablement
Produce intelligence reports from every major conference
With Product and Sales, define ideal customer profiles and segments across healthcare, military, corrections and higher education
Bring the voice of the customer into product and pricing decisions
AI-enabled marketing
Lead AI adoption across the team: AI-first workflows for research, content, campaigns, personalization and reporting
Build and deploy practical AI tools and agents, including automation inside our marketing automation platform and CRM
Set quality, brand-safety and data-privacy standards for AI-generated content
Measure and report the productivity and performance gains AI delivers
Grow our visibility in AI search and answer engines
What you bring
7+ years of B2B marketing in software or technology
Proof of delivered results: pipeline, revenue, conversion or retention gains you can quantify and attribute to your own work, and strategic initiatives you took from plan to completion
Demand generation and attribution: you have personally built demand programs and pipeline attribution in a marketing automation platform and Salesforce, or comparable platforms
Hands-on execution: you personally write, build campaigns, run the marketing automation platform and analyze the data, rather than only directing agencies or delegating
Decisiveness: you bring recommendations backed by numbers and own