Director of Marketplaces

Company: Caraway Home
The Opportunity:
We are seeking an experienced and dynamic Director of Marketplaces to own our Amazon and third-party marketplace channels globally. In this role, you will own the long-term planning, daily execution, and optimization of Amazon & additional marketplace performance for Caraway, including paid advertising, SEO and organic ranking, forecasting, reporting and analytics, business operations, review generation, listing and account management, product detail page improvements, and brand and pricing integrity across marketplaces.
This role will push us to think differently about our business and about how Amazon affects it, including how AI-driven shopping is changing the way customers find products. Our team moves fast, relies on data, and is always testing. You will be pivotal in helping Caraway become a generational brand with household-level awareness.
This role reports to Wilko Reinholz, Chief Marketing Officer.
Who You Are:
You have deep experience running Amazon seller accounts and turning strategy into results. You bring strong P&L expertise, a proactive mindset, and experience managing external Amazon agency relationships. You obsess over understanding how Amazon’s search and recommendation systems work, and how they are evolving with AI, and you optimize organic performance by leveraging keyword opportunities, reviews, competitive monitoring, pricing and promotion tactics, advertising, and third-party tools. You are relentless in building review funnels.
You protect brand equity as fiercely as you pursue sales: you know how to make marketplace pricing and assortment complement, rather than undercut, our DTC site and retail partners. You thrive in a fast-paced environment, are data-driven, and enjoy owning all aspects of the Amazon channel, from day-to-day operations to long-term planning. You have omni-channel experience with at least two other marketplaces (e.g., Walmart Marketplace, Target Plus, , Wayfair; including global marketplaces). You have a keen eye for product and merchandising opportunities, and understand how to leverage Email, SMS, Influencers, Affiliate, Paid Advertising, etc. to drive outside traffic to Amazon. You work well with creative, marketing, and logistics partners to bring our assortment to life.
Responsibilities:
P&L Ownership: Lead Amazon & Marketplaces for Caraway (globally). Set KPIs and targets, channel strategy, and drive sustainable revenue and margin growth.
Advertising and Traffic: Own in-platform marketing (PPC, DSP, video, OTT, Amazon Marketing Cloud) with a focus on organic ranking. Use Caraway’s email, SMS, influencer, affiliate, and PR channels to drive outside traffic to marketplaces. Judge ad spend on incrementality and contribution margin, and coordinate with paid social and search so we do not compete against ourselves.
Listings and Conversion: Oversee product setup and content (copy, imagery, keywords, attributes, A+ content) with internal and external teams. Own conversion strategy and testing.
Pricing, Assortment and Brand Protection: Set marketplace pricing and assortment so they support, not undercut, our DTC site and retail partners. Enforce MAP and monitor unauthorized sellers, hijackers, and counterfeits.
Operations and Account Health: Manage margin, account health, customer service experience, seller rating and case log management.
Inventory and FBA: Own FBA & FBM strategy, including inbound placement, inventory positioning, in-stock rates, and fee and freight costs. Work with Finance and Inventory Planning on demand forecasts, and update them as conditions change.
Product Launches: Plan and run on-time Amazon launches from start to finish, working with internal and external teams.
Growth: Work with Amazon directly on new opportunities to drive incremental growth (e.g. shows, exclusive color drops, bundles, etc).
Promotional Calendar: Own the promotional calendar (Deal of the Day, Lightning Deals, coupons, event deals) with Marketing, Finance, and Ecommerce to drive revenue and organic ranking.
Reviews: Build and run strategies to increase high-quality reviews and ratings. Monitor customer reviews and use what you learn to improve products, listings, and customer service.
Reporting and Analytics: Work with Caraway’s Data & Analytics team to report on key Amazon metrics, find insights, and turn them into improvements. Build dashboards that connect marketplace results to company-wide revenue and marketing measurement, and present results, risks, and recommendations to leadership.
Market Awareness: Track competitors and marketplace changes, including algorithm updates, AI shopping features, fees, and policies.
Partners: Build strong working relationships with our Amazon agency, other agency and platform partners, Amazon contacts (such as CSMs), and internal teams (Strategy, Marketing, Finance, Retail, Ops). Decide over time which work should move in-house.
New Geographies and Marketplaces: Evaluate new channels and geographies to expand our marketplace presence and businesses: sequencing, localization, and operational set up.
Knowledge, Skills & Abilities:
8+ years of experience building, leading, and managing the Amazon and Marketplace channel for an eight-figure plus Amazon business (bonus if that includes international marketplaces)
Deep, hands-on Amazon experience (Seller Central), with a P&L ownership track record, not just campaign management
Fluency across the full Amazon stack: search/SEO, content, retail media (Sponsored Ads, DSP, AMC), FBA/supply chain, and platform operations
Practical, hands-on approach to organic ranking and review strategy
Strong experience in inventory management, merchandising, listing optimization, margin management, and pricing
Experience protecting brand pricing and positioning in a marketplace environment, ideally for a premium or DTC-heritage physical product brand (housewares, kitchen, or adjacent categories a plus)
Good instincts for new product opportunities based on keyword research and customer insight
Keen eye for new product development opportunities based on keyword research and customer insights
Experience managing agencies and cross-functional stakeholders while staying hands-on with the day-to-day
Expertise with Amazon and marketplace tools such as Helium 10, SmartScout, Amazon Brand Analytics, and advertising management platforms
Proficiency with analytics tools such as Looker, Excel, SQL, or Tableau
A growth mindset with a desire to test new ideas to unlock new, outside-the-box opportunities
The anticipated base salary range for this role is $160,000 - 195,000. Final compensation will depend on a variety of factors determining the base pay at offer, including but not limited to: skills, qualifications, experience. This range provides the opportunity to progress as you grow and develop within a role.
Life at Caraway:
Who We Are:
Caraway is a home goods brand on a mission to craft well-designed, non-toxic essentials that thoughtfully raises the standards of what you cook with. We’re passionate about creating elevated products, made without forever chemicals, that are better for you, your family, and the planet. We prioritize a holistic approach to the creation of Caraway products. We partner with ethical manufacturers where their employees are safe, paid fairly, given benefits, and work regulated hours. Our eco-friendly manufacturing process emits less CO2 than traditional non-stick coatings, and we use sustainable packaging practices and ship in packaging made from recycled materials. We pride ourselves on continuously striving to do and be better—for you and the planet—in every step of the process.
Since launching in November 2019, we’ve become one of the fastest growing digitally-native brands of the last decade and are now sold in retailers including Target, Bloomingdale’s, Crate & Barrel, The Container Store, Costco, Zola, and many more.
We’ve amassed over 200,000+ five-star reviews from more than 2.5M+ hap