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Senior Customer Journey & Marketing Automation Specialist (m/f/n)
Компания: ESET
Город: Bratislava
**Summary**
Are you passionate about creating seamless customer experiences, optimizing online performance, and turning data into business impact?We are looking for a Senior Marketing Automation Specialist (m/f/n) who will take ownership of our global customer journey ecosystem, lead experimentation initiatives, support strategic product launches, and champion AI-driven innovation across marketing operations.
**Job Description**
In this role, you'll have the opportunity to influence customer engagement across email and in-product customer journeys, collaborate with international stakeholders, and help define the next generation of marketing automation, personalization, and AI-driven engagement capabilities.
**What You'll Do:**
* Own and optimize automated email and in-product messaging (IPM) customer journeys, transactional communications, and lifecycle programs that drive engagement, retention, product adoption, and business growth.
* Lead email and IPM experimentation, personalization, and optimization initiatives, leveraging customer insights, A/B testing, and data analysis to continuously enhance performance and customer experience.
* Act as the Global Marketing Automation Lead for key Consumer and B2B product launches, partnering with Digital Sales and Product teams to deliver impactful customer communications.
* Transform data into strategic decisions by analyzing campaign performance and customer behavior, and translating insights into actionable recommendations for stakeholders.
* Drive AI-powered innovation by identifying opportunities to improve marketing effectiveness, efficiency, and scalability through automation and emerging technologies.
* Collaborate across global teams, providing expert guidance on marketing automation strategy, best practices, and customer lifecycle optimization.
Please note this role is a maternity leave cover.
**What We're Looking For:**
* Proven experience in marketing automation, lifecycle marketing, CRM, or customer journey optimization.
* Strong analytical mindset with the ability to translate data into business actions.
* Experience designing and evaluating A/B testing programs.
* Knowledge of customer segmentation, personalization, and retention strategies.
* Hands-on experience with reporting and analytics tools such as Power BI and Google Analytics.
* Strong stakeholder management and presentation skills.
* Passion for innovation, continuous improvement, and leveraging AI to solve business challenges.
* Ability to work independently, prioritize effectively, and influence cross-functional teams in a global environment.
**Why Join Us?**
* Own high-impact global customer journeys reaching millions of users.
* Shape marketing automation strategy rather than simply execute campaigns.
* Work at the intersection of marketing, technology, data, and AI.
* Collaborate with international teams and senior stakeholders.
* Drive measurable business growth through optimization, experimentation, and innovation
**Basic wage component (gross): from 3000 EUR**
* Performance bonus 2 times per year up to 15% of the basic salary paid for the evaluation period (usually 6 months).
At ESET, diversity, equity, and inclusion (DEI) are integral to our corporate culture. We believe in creating a respectful environment, where everyone feels valued and respected, welcoming applications from individuals of all backgrounds, including race, gender, age, religion, disability, and sexual orientation.