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Senior Creative Strategist (DTC / E-commerce)
Компания: Hire Digital
Город: Metro Manila
Hire Digital is seeking an experienced **Senior Creative Strategist.** This is a senior, hands-on strategic role that leads performance-driven creative campaigns across paid social channels. The ideal candidate combines strong creative vision, analytical thinking, and a deep understanding of what drives customer acquisition and e-commerce conversions. You will take ownership of the end-to-end creative production process, from research and concept development to briefing, art direction, testing, and performance optimisation.
**RESPONSIBILITIES**
* Lead creative strategy for Meta and other paid social campaigns.
* Develop advertising concepts, hooks, scripts, and creative briefs.
* Oversee video editors and designers, providing art direction and quality control.
* Analyse campaign performance and optimise creative testing strategies.
* Drive creative production efficiency through AI-powered tools and workflows.
**REQUIREMENTS**
* At least 5+ years of experience in creative strategy, preferably with DTC brands or performance marketing agencies.
* Strong knowledge of Meta advertising, direct-response marketing, and creative performance metrics.
* Proven experience managing creative production and providing art direction.
* Strong portfolio showcasing successful campaigns and measurable results.
* Experience in fashion, apparel, or lifestyle brands preferred.
* Ability to commit to a dedicated, full-time role and work in the US time zone.